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Acquisition Ace Newsletter

“There is no perfect deal”

Why this Army couple moved states to close their first acquisition

Ben Kelly Ben KellyFebruary 6, 2026 · 2 min read
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“There is no perfect deal. You’re going to have to compromise. If you don’t compromise, you’re never going to get a deal done.”

That’s what Ben told me after he and his wife Andrea closed on a $675K upscale nail salon in St. Louis, while partnering with another Army buddy and moving from North Carolina.

Earlier this week, I shared their full deal breakdown.

Today, I’m sharing our conversation where they walk through their entire journey from BizBuySell research to hands-on ownership.

(The Acquisition Ace community helped Ben and Andrea stay consistent through months of searching, plus gave them feedback on deal structure and broker outreach strategies. If you want to join a community that can help you do the same, book a call with our team here.)


3 Key Takeaways from Our Conversation:

1. Build relationships with brokers

Ben and Andrea didn’t find their deal on BizBuySell. They found it by building a relationship with a broker who called them back months later when the price dropped.

2. Set hard deadlines

They wasted 6-8 weeks waiting on a lease because they assumed professionals would move quickly. Once they set a firm deadline, everything happened fast.

3. Know your non-negotiables

They passed on deals that didn’t hit their core criteria but stayed flexible on everything else. That balance is what got the deal done.


This Week’s Action Item:

Reach out to one broker this week about a deal you’re interested in (even if it’s not perfect)…

And start building the relationship now - it might pay off months later like it did for Ben and Andrea.

Watch the full interview with Ben and Andrea here.

P.S. Ben and Andrea closed this deal with zero business ownership experience in nail salons.

If you want the same kind of support that can help you with your first acquisition…

👉 Schedule a call with our team here to see if the Acquisition Ace community is right for you.


Ben Kelly, founder of Acquisition Ace
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